Ever wondered where your favorite Rolling Rock beer comes from? If you’ve cracked open a cold one and enjoyed its smooth taste, you might be curious about the story behind it. Knowing the origins of your beer can add an extra layer of appreciation to every sip.
In this article, you’ll discover the fascinating history of Rolling Rock and the location that gives it that unique flavor. You’ll learn about the brewery’s roots and how it became a beloved choice for beer lovers. By the end, you’ll have a deeper connection to this iconic brew and be ready to impress your friends with your newfound knowledge.
Key Takeaways
- Origins: Rolling Rock beer is brewed in Latrobe, Pennsylvania, since 1939, showcasing a rich brewing history.
- Quality Ingredients: The brewery focuses on high-quality, non-GMO grains, contributing to the beer’s signature smoothness and refreshing flavor.
- Brewery Transition: Originally produced at the Latrobe Brewery, Rolling Rock has changed ownership, most notably acquired by Anheuser-Busch in 1987 and later by InBev in 2006.
- Iconic Branding: The trademark green bottles and the “33” label reference Rolling Rock’s original brewing recipe, enhancing its nostalgic appeal.
- Versatile Pairing: Rolling Rock’s light lager profile makes it a versatile beverage that pairs well with various foods, from burgers to pizza.
- Community Commitment: The brand actively supports local initiatives, strengthening ties with the community and appealing to consumers interested in locally produced products.
Overview of Rolling Rock Beer
Rolling Rock beer originates from Latrobe, Pennsylvania, a city with a rich brewing history. It began production in 1939 at the Latrobe Brewery. The brewery focuses on high-quality ingredients, notably using non-GMO grains. This commitment contributes to the beer’s signature smoothness.
The trademark green bottles of Rolling Rock are iconic. They feature a distinctive label that reads, “33,” a reference to the beer’s original recipe. Rolling Rock is a light lager, making it a popular choice among lager enthusiasts.
You can find Rolling Rock in various formats, including 12-ounce bottles, cans, and draft. The beer’s flavor profile includes subtle hints of malt and hops, providing a refreshing experience. It’s a versatile beverage that pairs well with many foods, from burgers to pizza.
Rolling Rock’s reputation extends beyond its smooth taste. The brand supports local initiatives and events, strengthening its community ties. This dedication resonates with consumers looking for authentic, locally produced products.
History of Rolling Rock Beer
Rolling Rock beer has a rich history intertwined with its roots in Latrobe, Pennsylvania. Since its inception, the brewery’s commitment to quality has paved the way for its enduring popularity.
Early Beginnings
Rolling Rock began brewing in 1939 at Latrobe Brewery. The founding team emphasized using high-quality, non-GMO grains. This dedication resulted in a uniquely smooth lagers that quickly gained local and national attention. The original green bottles, adorned with the iconic “33,” reference the first brewing recipe, creating an immediate connection to the brand’s heritage. The brewery’s distinct flavor profile, featuring subtle malt and hop notes, appeals to various beer enthusiasts.
Ownership Changes
In 1987, Rolling Rock entered a new phase when the original Latrobe Brewery was acquired by the brewery holding company, Anheuser-Busch. This marked a significant shift in distribution and marketing strategies. Under Anheuser-Busch’s management, Rolling Rock broadened its reach while retaining its signature brand image. In 2006, the brand saw another transition when it was sold to InBev, further expanding its distribution capabilities. Each ownership change brought new opportunities for growth, ensuring Rolling Rock maintained its foothold in a competitive market.
Brewing Location
Rolling Rock beer originates from Latrobe, Pennsylvania, where it has been brewed since 1939. The Latrobe Brewery continues to craft this iconic beer, maintaining its commitment to quality and tradition.
Current Brewery
Today, Rolling Rock is brewed at the City Brewing Company in Latrobe. This facility focuses on quality ingredients and traditional brewing methods. The brewery produces a range of formats, including bottles, cans, and draft options, ensuring availability for customers nationwide.
Historical Breweries
Initially, Rolling Rock was produced at the Latrobe Brewery, founded by Edward J. McGowan in 1893. The brewery grew in prominence throughout the 20th century, particularly after World War II. In 1987, Anheuser-Busch acquired Rolling Rock, leading to increased production capacities and broader distribution. The brand moved through several ownerships, including InBev in 2006, but its roots in Latrobe remain a significant aspect of its identity.
Latrobe proudly represents a rich brewing heritage that has influenced the beer’s character and flavor.
Production Process
The production process of Rolling Rock beer emphasizes quality ingredients and traditional methods, ensuring a consistent, smooth taste.
Ingredients Used
Rolling Rock beer relies on high-quality, non-GMO grains, which are crucial for its signature smoothness. The primary ingredients include malted barley, corn, and hops. Brewing water is sourced locally, contributing to the beer’s unique flavor profile. These carefully selected ingredients create a light lager that appeals to many.
Brewing Techniques
Rolling Rock employs traditional brewing techniques at the City Brewing Company in Latrobe. The brewing process involves mashing the grains to extract sugars, boiling with hops for flavor, and fermenting with yeast. The beer undergoes a cold lagering phase, allowing flavors to meld and refine. This meticulous attention to each step ensures the refreshing taste that fans love.
Conclusion
Rolling Rock beer isn’t just a drink; it’s a piece of history that comes from Latrobe, Pennsylvania. With its smooth taste and commitment to quality, it’s no wonder this lager has captured the hearts of many. Whether you’re enjoying it at a backyard barbecue or pairing it with your favorite meal, you’re savoring a brew that’s been crafted with care for decades.
Next time you crack open a green bottle, you can appreciate the rich legacy behind every sip. Cheers to enjoying Rolling Rock and all the moments it brings to your table!
Frequently Asked Questions
What is the history of Rolling Rock beer?
Rolling Rock beer originated in Latrobe, Pennsylvania, in 1939. It began production at the Latrobe Brewery, founded by Edward J. McGowan in 1893. The beer gained popularity after it was acquired by Anheuser-Busch in 1987, which expanded its distribution. Today, it is brewed by City Brewing Company in Latrobe, focusing on quality ingredients and traditional methods.
What makes Rolling Rock beer smooth?
Rolling Rock is known for its smooth taste, achieved through the use of high-quality, non-GMO grains. The brewing process emphasizes traditional techniques and includes unique ingredients like locally sourced water, contributing to its distinctive flavor profile with subtle hints of malt and hops.
What does the “33” label on Rolling Rock mean?
The “33” label on Rolling Rock refers to the beer’s original recipe, which was first created by the Latrobe Brewery. It has become a symbol of the brand, representing its commitment to quality and tradition since its inception.
What type of beer is Rolling Rock?
Rolling Rock is classified as a light lager. It is favored by beer enthusiasts for its refreshing and smooth taste, making it an excellent choice for various occasions and food pairings.
Where can I buy Rolling Rock beer?
Rolling Rock beer is widely available for purchase in bottles, cans, and on draft at many retailers, bars, and restaurants across the United States. Check local stores or brewery websites for availability in your area.
Is Rolling Rock beer gluten-free?
No, Rolling Rock is not gluten-free. It is brewed using malted barley and corn, which contain gluten. Those with gluten sensitivities or celiac disease should consider alternative options that are specifically labeled gluten-free.
How does Rolling Rock support its community?
Rolling Rock is committed to supporting local initiatives and events. The brewery often participates in community programs and sponsorships to strengthen its ties with the local area, showcasing its dedication to the communities it serves.
